The Nielsen Three Screen Report shows that concerns virtually the internet putting to death off tv are way off the mark, and in fact the internet is development tv audiences. “The initial fear was that Internet and mobile video and entertainment would slowly cannibalize traditional TV viewing, but the steady trend of Addition thered TV viewership aboard expanded simultaneous usage argues something quite different,” said Matt O’Grady, Nielsen media product leader.

 It found Americans now spend 3.5 hours per month watching TV while on the Internet. Active mobile video users grew by 57% over the year to 17.6 million from 11.2 million people, with much of the increase attributed to the growth of smartphones.
 

The report found that Americans now watch about 35 hours of TV per week and two hours of time-shifted TV via video recorders (DVR), with 25 to 34-year-olds devising more use of time-shifting than any other age Grouping. This follows on from a report from Ipsos showing Canadians surf the net more than watch tv.

though viewers of internet tv are constantly growing, the Chief Operating Officer of Comcast does not see any threat from online tv at this time. Steve Burke was speaking in an interview at the All Things Digital conference and was bullish about the future of the tv landscape.
 

He said:- “The fact of the matter is, and it’s a little counter-intuitive … that quarter by quarter, year by year, the number of people subscribing to what we call multi-channel video, whether it’s satellite, phone company, or cable, has always gone up. It’s never gone down.” He continued:- “there is very little attest that people are giving up their subscription television.”

He concedes that video consumption will grow and new methods of delivery such as the iPad, Smartphones and Google TV will grow, he does not expect that those services will overtake the traditional pay online TV services offered by Comcast and other cable suppliers. Instead, he said those services will remain complementary to what pay TV providers offer.

In essence he is saying that whilst premium channels cannot be accessed online, the cable and satellite companies will always run the show. And he is counterbalance, for now
 

In fact, a aliveness of live internet tv costs about half of what you would pay for just one month of like it service from your current cable or satellite provider. Why pay over $100 a month for cable? For a one time price of just $49.95, you can have 24/7 access to thousands of channels- with no hidden fees, ever.